Judul : MODULE 11 – 7 ELEMENT COPYWRITING IN BROADCAST BLACKBERRY
link : MODULE 11 – 7 ELEMENT COPYWRITING IN BROADCAST BLACKBERRY
MODULE 11 – 7 ELEMENT COPYWRITING IN BROADCAST BLACKBERRY
If you have read the bookReaches Turnover of 10 Million Blackberry CapitalSurely you already know copywriting for Broadcash. You can open it and read it again.
Here I will discuss Copywriting Elements in Broadcast BBM. Basically, the elements are almost the same as Copywriting Elements in general, only the pattern or arrangement may be different.
Here are 7 Important Elements in Blackberry Broadcast Copywriting:
1. HEADLINE
The aim is to“PEOPLE WANT TO OPEN OUR BC”
Because according to a visual communication survey, the eye and brain's ability to read each BC is only 1.4 seconds. This is where the important role of the Headline is so that our message is opened first, because if our Headline is not effective enough, it will definitely be immediately discarded. Open and learn more about 13 Headlines that amaze the eyes.
2. OPENING SENTENCE
The aim is to“ATTRACTING READER ENGAGEMENT”
The following are examples of opening sentences in BC:
√ Can you imagine……
√ Try to think………
√ Try to imagine……..
√ Forget everything you've heard about…..
√ Imagine what would happen to you if......
3. CONNECTIVE WORDS
The aim is to“PEOPLE WANT TO CONTINUE READING”
The following are examples of conjunctions in BC:
√ Speaking of…..
√ By The Way…..
√ Oh yeah….
√ Yes Yes...
√ Now I want to help you……
4. BODY TEXT
The aim is to"ATTRACTS THE READER'S INTEREST"
This is the essence of your BC. For promotions, the body text usually contains an offer. For example Free, Discounts, Bonuses, Gifts, Guarantees, etc. You can reopen the 17 Types of Offers material to choose which one suits the product you are selling.
5. CALL TO ACTION
The aim is to“TAKE IMMEDIATE ACTION”
There are many examples of CTAs in the Anatomy of Copywriting material. Please open it and study again. .
6. N.B – PLEASE NOTE
The aim is to“GIVE EMPHASIS”
The examples in N.B have been widely discussed in the 8 Important Elements of Copywriting module. Open the material again and practice!
7. FOOTLINE
The aim is to“READERS WANT TO SCROLL UP”
The contents of the footline or footer can be the same as your headline. The point is, how can you make people curious and want to scroll up.
BBM Promotion Checklist:
∙ Before Broadcast Education Broadcast First to invite interaction
∙ DP and Status Images follow the guide in the Blackberry Capital 100 Million Turnover Book such as Delivery Images, Testimonials, Guess Photos
